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Lauder-owned brand launches mobile commerce site.
December 3, 2009
By: TOM BRANNA
Editor
Aveda hs launched its mobile commerce platform—m.aveda.com—which provides guests with access to Aveda.com from any web-enabled mobile device. Consumers can browse for and purchase Aveda products, search for an Aveda salon, retail store or spa location nationwide, and access expert tips showcasing the latest styles and trends in hair care, according to the company, which is owned by Estée Lauder. It is the first Lauder brand to offer a mobile e-commerce site. “At Aveda we are passionate...
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